Privacy Policy

Processing Personal Information

As part of your dealings with Midlands LR Centre trading under AC13 Premier Ltd we will collect and otherwise process personal information about you in order to supply vehicles, goods and services to you. In particular, we may use your personal information in the following ways:

To respond to your query regarding the possible purchase of goods or services.
To carry out our obligations arising from any contract between you and us including the purchase of vehicles and provision of services, and to respond to queries regarding those contracts.
If you have asked for a vehicle valuation from us, to contact you regarding a potential purchase of that vehicle for up to 6 months afterward
To contact you when you may be in a position to change your vehicle, including when your finance agreement is due for renewal. In some cases, we will be asked to contact you by a vehicle manufacturer or finance company

To manage and administer the relationship between you and us.
To obtain feedback from you regarding the services you received from us.
To provide you with information about vehicles, services, promotions and offers that may be of interest to you.

If you enquire about a potential vehicle purchase, lease or hire of a vehicle and/or any goods or services, we will use your information to contact you for up to 3 months about that potential purchase, lease or hire. If you go ahead and purchase, lease or hire a vehicle and/or any goods or services from us we will use your information in various other ways, details of which are provided to you at the time of your purchase, lease or hire. These include:

contacting you to obtain feedback on your purchase or other services provided
contacting you in the future with MOT and service reminders
contacting you in the future if you may be in a position to change your vehicle.

Our Lawful Basis For Processing Personal Data

At Midlands LR Centre trading under AC13 Premier Ltd we are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 2018 and the UK GDPR (as defined in The Data Protection, Privacy and Electronic Communications Amendments etc.) (EU Exit) Regulations 2019 both as amended from time to time (together the Data Protection Legislation) and other applicable laws and regulations that relate to data protection and privacy. Midlands LR Centre trading under AC13 Premier Ltd may lawfully process your personal data under one of three options:

Art. 6 (1) (a) Consent: In circumstances where you have provided us with a freely given, informed and specific choice to allow AC13 Premier Limited to process your data, consent will be the lawful basis under which we process your data.
Art. 6 (1) (b) Contract: If you have entered or are in the process of entering into a contract with AC13 Premier Ltd, your personal data may be processed if it is necessary for performance of the contract or is in order to take steps at your request prior to entering into a contract.
Art. 6 (1) (f) Legitimate interest: If you have completed or negotiated a sale with AC13 Premier Limited, you may have your personal data processed for the purposes of the legitimate interests pursued by AC13 Premier Limited or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data.

To balance your fundamental rights and freedoms with Midlands LR Centre trading under AC13 Premier Ltd’s commercial interests, you will be informed that you may receive marketing communications for similar products and services. At the point of enquiry or purchase and will be given the ability to opt-out of further processing and at any subsequent point in the relationship by visiting here. You may also call Midlands LR Centre trading under AC13 Premier Ltd or contact our Data Protection Officer who will complete the opt-out for you.

What Information Do We Collect?

We may collect and process information about you, we may also obtain copies of your driving licence and other identification, and your vehicle insurance details. This information is referred to in this Privacy Policy as personal information.

In particular, we may collect and process the following personal information about you:

Information that you provide by filling in forms as part of a purchase or potential purchase even if that purchase does not proceed.
A copy of your driving licence when you test drive a vehicle or are provided with a courtesy car or data provided by an online checking service regarding your driving licence and any penalties.
When you enquire about or purchase a vehicle or services we collect personal information to respond to your enquiry and to process and complete your purchase.
Details about the transactions you carry out with us including vehicle support services and vehicle purchases and purchases of other goods.
CCTV footage in which you feature when you visit our premises.
Information contained in records of communications between us, including e-mails, letters and text messages. We may also record calls between us for training, monitoring and quality control purposes.
Information from you to enable us to propose you for vehicle finance, as required by the relevant third party finance company. This will include financial and employment information and verification documents.

Sharing Personal Data

We may share your personal information with other organisations in connection with our business activities, including in the following circumstances:

To third party finance companies for the purposes of them providing you with finance. These organisations may carry out credit checks and may disclose your data to credit reference agencies for that purpose.
To third parties that provide services to us such as marketing activities.
To external organisations for the purposes of detecting and preventing fraud and criminal activities.
We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you or to protect our rights, property or safety or those of our customers, employees or other third parties.
We may contact you as advised by our suppliers (a full listing can be found via the link at the foot of this notice) to ensure the ongoing safety and care of your vehicle and any policies are maintained, and the replacement of your vehicle and car care related products.

We will register your vehicle keeper details and will cross check your data with DVLA to ensure accurate and timely communications can be made.